Materials
Practical, tested ways to get more from the tools I build with and the channels I publish on: lower cost, better output, more AI citations. Pick a map, then a technique.
ClaudeTwelve habits that cut Claude Code and Claude API spend without lowering quality.
12 techniques · Open the map →
AEOAnswer Engine Optimization: ten ways to make each section of a page the direct answer that featured snippets, Google AI Overviews and AI assistants pick up.
10 techniques · Open the map →
GEOGenerative Engine Optimization: eleven ways to get cited by ChatGPT, Perplexity, Claude and Gemini, from standalone passages and named entities to off-site authority and a citation eval run like LLMOps.
11 techniques · Open the map →
KPIsAI search KPIs: twelve ways to measure AEO and GEO, from visibility rate and share of voice to self-reported attribution, and what to do when the numbers move.
12 techniques · Open the map →
SEOClassic SEO, structured for 2026: twelve on-page and site-architecture practices that make a page easy for people to read, for Google to crawl and rank, and for AI search to reuse.
12 techniques · Open the map →- Videos
Short videos where I introduce myself and how I work in each area. Pick a topic, press play.
5 videos · Watch →